Optimizing Digital Strategy: How to Make Informed, Tactical Decisions That Deliver Growth by James Hammersley, Christopher Bones, Nick Shaw

Optimizing Digital Strategy: How to Make Informed, Tactical Decisions That Deliver Growth

James Hammersley, Christopher Bones, Nick Shaw

248 pages • first pub 2018 (editions)

informative slow-paced
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Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial an...

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