Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas by Edward de Bono

Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

Edward de Bono

338 pages • first pub 1992 (view editions)

nonfiction business economics psychology self help informative inspiring medium-paced
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Description

A fundamental book on deliberate creative thinking from a world-renowned expert in the field and the inventor of the systematic process of lateral thinking. Used correctly, creating thinking can save companies millions of dollars as the best and c...

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