Consumer Responses to Service Failure Events in Strategic Airline Alliances by Karin Weber

Consumer Responses to Service Failure Events in Strategic Airline Alliances

Karin Weber

380 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

In the past decade service firms have committed significant resources to operational aspects of collaborative business arrangements such as strategic alliances. Yet, there is little research on consumer responses to service failures in settings th...

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