Evaluating Public Relations: A Guide to Planning, Research and Measurement by Paul Noble, Tom Watson

Evaluating Public Relations: A Guide to Planning, Research and Measurement

PR in Practice

Paul Noble, Tom Watson

208 pages missing pub info (editions)

nonfiction business economics challenging informative medium-paced
Powered by AI (Beta)
Loading...

Description

Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions. Evalu...

Read more

Community Reviews

Loading...

Content Warnings

Loading...