Copywriting: Successful Writing for Design, Advertising, and Marketing by Mark Shaw

Copywriting: Successful Writing for Design, Advertising, and Marketing

Mark Shaw

240 pages first pub 2009 (editions)

nonfiction business design informative slow-paced
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Description

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major ...

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