Blue Magic: The People, Power, And Politics Behind The Ibm Personal Computer by Ted Leonsis, James Chposky, Jim Chposky

Blue Magic: The People, Power, And Politics Behind The Ibm Personal Computer

Ted Leonsis, James Chposky, Jim Chposky

228 pages • missing pub info (editions)

medium-paced
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Description

Blue Magic gives readers the single most spectacular success story in modern business history. Drawing upon interviews and research into the cloak of secrecy that has veiled IBM's desk-top computer operations, the authors relate a compelling story...

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