The Brand Glossary by Andres Velasquez, Paola Norambuena, Interbrands Brandchannel

218 pages missing pub info (view editions)

nonfiction business economics
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Description

We know is still crucial - critical to understand Brand and Branding terms and to have its definitions. Here I am re-delivering (re-designed) an easy-to-use reference that helps define, understand and demystify the most common terms used in this f...

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