Crystallizing Public Opinion by Edward L. Bernays

Crystallizing Public Opinion

Edward L. Bernays

126 pages first pub 1923 (editions)

nonfiction politics psychology sociology challenging informative reflective slow-paced
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In writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that the power of public opinion is constantly increasing and will keep on increasing. It is equally certain that it i...

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