Scan barcode
184 pages • missing pub info (editions)
ISBN/UID: 9780814737620
Format: Paperback
Language: English
Publisher: New York University Press
Publication date: 01 August 2000
Description
Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, conce...
Community Reviews
Content Warnings
184 pages • missing pub info (editions)
ISBN/UID: 9780814737620
Format: Paperback
Language: English
Publisher: New York University Press
Publication date: 01 August 2000
Description
Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, conce...
Community Reviews
Content Warnings