Badass: Making Users Awesome by Kathy Sierra

Badass: Making Users Awesome

Kathy Sierra

294 pages first pub 2015 (editions)

nonfiction business design technology informative inspiring medium-paced
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Description

Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.This is not a game of chance. It is a game of skill and strategy...

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