Cross Cultural Consumer Behavior in an Emerging Economy by Devinder Pal Singh, Manoj Kumar Sharma

Cross Cultural Consumer Behavior in an Emerging Economy

Devinder Pal Singh, Manoj Kumar Sharma

308 pages missing pub info (editions)

nonfiction business economics
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The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along ...

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