Cross Cultural Consumer Behavior in an Emerging Economy by Manoj Kumar Sharma, Devinder Pal Singh

Cross Cultural Consumer Behavior in an Emerging Economy

Manoj Kumar Sharma, Devinder Pal Singh

308 pages missing pub info (editions)

nonfiction business economics
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The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along ...

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