Crystallizing Public Opinion by Edward L. Bernays
Crystallizing Public Opinion

Edward L. Bernays

Crystallizing Public Opinion

Edward L. Bernays

218 pages first pub 1923 (editions)

nonfiction psychology challenging informative reflective medium-paced
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What is public opinion? Whatever it is, it is often so vague, chameleonic, and evanescent that attempts to formulate it are in vain. But, in general, public opinion may be defined as the aggregate of individual judgments - the conclusions, sometim...

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