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294 pages • missing pub info (view editions)
ISBN/UID: 9780415576666
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 13 February 2014
Description
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and ...
Community Reviews
Content Warnings
294 pages • missing pub info (view editions)
ISBN/UID: 9780415576666
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 13 February 2014
Description
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and ...
Community Reviews
Content Warnings