Tourism and Social Marketing by C. Michael Hall

294 pages missing pub info (editions)

nonfiction business economics science challenging informative medium-paced
Powered by AI (Beta)
Loading...

Description

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and ...

Read more

Community Reviews

Loading...

Content Warnings

Loading...