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263 pages • missing pub info (editions)
ISBN/UID: 9780750642958
Format: Paperback
Language: English
Publisher: Elsevier Butterworth Heinemann
Publication date: 17 December 2003
Description
This text shows students how to use and apply the core techniques that define strategy. The authors describe the techniques/models, explaining how they evolved, where and why they are used in the strategic process, and the strengths and pitfalls a...
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263 pages • missing pub info (editions)
ISBN/UID: 9780750642958
Format: Paperback
Language: English
Publisher: Elsevier Butterworth Heinemann
Publication date: 17 December 2003
Description
This text shows students how to use and apply the core techniques that define strategy. The authors describe the techniques/models, explaining how they evolved, where and why they are used in the strategic process, and the strengths and pitfalls a...