Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications by Samantha G. Wolfe, Cathy Hackl

Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications

Samantha G. Wolfe, Cathy Hackl

106 pages • first pub 2017 (editions)

nonfiction business informative fast-paced
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Description

Virtual Reality (VR) and Augmented Reality (AR) have changed the playing field dramatically for marketing, branding, and public relations professionals. Marketing New Realities gives you the tools you’ll need to understand, create, and manage succ...

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