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288 pages • first pub 2015 (view editions)
ISBN/UID: 9781912555123
Format: Paperback
Language: English
Publisher: Lid Publishing
Edition Pub Date: 26 February 2019
Description
The advertising industry has reached a critical and dangerous point in its development - agencies destroy themselves by doing increased work for declining fees. So what are the logical consequences of the failure to act? Growing workloads and decl...
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288 pages • first pub 2015 (view editions)
ISBN/UID: 9781912555123
Format: Paperback
Language: English
Publisher: Lid Publishing
Edition Pub Date: 26 February 2019
Description
The advertising industry has reached a critical and dangerous point in its development - agencies destroy themselves by doing increased work for declining fees. So what are the logical consequences of the failure to act? Growing workloads and decl...