Market Research in Practice: An Introduction to Gaining Greater Market Insight by Matthew Harrison, Oliver Truman, Julia Cupman

Market Research in Practice: An Introduction to Gaining Greater Market Insight

Matthew Harrison, Oliver Truman, Julia Cupman

400 pages missing pub info (view editions)

nonfiction business economics informative medium-paced
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Description

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Li...

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