Male Idols and Branding in Chinese Luxury: Fashion, Cosmetics, and Popular Culture by Peng Liu, Amanda Sikarskie, Lan Lan
Male Idols and Branding in Chinese Luxury: Fashion, Cosmetics, and Popular Culture

Peng Liu, Amanda Sikarskie, Lan Lan

Male Idols and Branding in Chinese Luxury: Fashion, Cosmetics, and Popular Culture

Peng Liu, Amanda Sikarskie, Lan Lan

264 pages missing pub info (view editions)

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Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idol...

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