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Peng Liu, Amanda Sikarskie, Lan Lan
264 pages • missing pub info (view editions)
ISBN/UID: 9781350283312
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idol...
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—
Peng Liu, Amanda Sikarskie, Lan Lan
264 pages • missing pub info (view editions)
ISBN/UID: 9781350283312
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idol...