The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want by Gary Blake, Robert W. Bly

The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want

Gary Blake, Robert W. Bly

192 pages • first pub 1997 (editions)

nonfiction informative slow-paced
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Description

A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy. It ranges from headlines and body copy to copy guidelines for print ads, direct mailing, catalogues, press r...

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