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256 pages • missing pub info (editions)
ISBN/UID: 9780787950347
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Publication date: 24 September 1999
Description
If product is no longer king, what is? Companies like Dell Computers, Lexus, Wal-Mart and Amazon.com have found phenomenal success by coming up with the answer-channels. The channels by which goods are marketed and distributed have become the new ...
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256 pages • missing pub info (editions)
ISBN/UID: 9780787950347
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Publication date: 24 September 1999
Description
If product is no longer king, what is? Companies like Dell Computers, Lexus, Wal-Mart and Amazon.com have found phenomenal success by coming up with the answer-channels. The channels by which goods are marketed and distributed have become the new ...