Enterprise One to One: Tools for Competing in the Interactive Age by Martha Rogers, Don Peppers

Enterprise One to One: Tools for Competing in the Interactive Age

Martha Rogers, Don Peppers

464 pages first pub 1996 (editions)

informative lighthearted medium-paced
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Don Peppers and Martha Rogers, authors of the international bestseller The One to One Future, go beyond that now classic work on how to sell more products to fewer customers. For the last several years, they have been teaching companies how to st...

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