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403 pages • first pub 1992 (editions)
ISBN/UID: 9780844232430
Format: Hardcover
Language: English
Publisher: McGraw-Hill
Publication date: Not specified
Description
"Good business-to-business direct marketing is no accident. The second edition of Bob Bly's book helps direct marketers of all experience levels eliminate guesswork. This book belongs on the bookshelf of every direct marketer. Unlike other books, ...
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403 pages • first pub 1992 (editions)
ISBN/UID: 9780844232430
Format: Hardcover
Language: English
Publisher: McGraw-Hill
Publication date: Not specified
Description
"Good business-to-business direct marketing is no accident. The second edition of Bob Bly's book helps direct marketers of all experience levels eliminate guesswork. This book belongs on the bookshelf of every direct marketer. Unlike other books, ...
Community Reviews
Content Warnings