Advertising Media Planning: A Brand Management Approach by Donald W. Jugenheimer, Kim Sheehan, Larry Kelley

Advertising Media Planning: A Brand Management Approach

Donald W. Jugenheimer, Kim Sheehan, Larry Kelley

352 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media p...

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