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300 pages • first pub 1986 (editions)
ISBN/UID: 9780465000791
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling t...
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300 pages • first pub 1986 (editions)
ISBN/UID: 9780465000791
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling t...