Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System by Philip Kotler, Robert J. Stevens, Joel I. Shalowitz

Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System

Philip Kotler, Robert J. Stevens, Joel I. Shalowitz

556 pages • missing pub info (editions)

nonfiction health informative medium-paced
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This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and i...

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