Take a photo of a barcode or cover
187 pages • missing pub info (view editions)
ISBN/UID: 9780787983093
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Edition Pub Date: 01 January 2006
Description
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability a...
Community Reviews
Content Warnings
187 pages • missing pub info (view editions)
ISBN/UID: 9780787983093
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Edition Pub Date: 01 January 2006
Description
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability a...
Community Reviews
Content Warnings