Contagious: Why Things Catch on by Jonah Berger

Contagious: Why Things Catch on

Jonah Berger

256 pages first pub 2013 (editions)

nonfiction business psychology informative lighthearted fast-paced
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The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happine...

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