Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell Or the Size of Your Budget) by Veronica Romney
Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell Or the Size of Your Budget)
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Veronica Romney
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Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell Or the Size of Your Budget)

Veronica Romney

304 pages • missing pub info (view editions)

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Buyers are smart.They've caught onto our marketing tricks and strategies, and what used to work isn't working anymore.To survive and thrive in the new era of calculated spending, you must be able to help customers define who they are and deeply co...

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