Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success by John Doerr, Mike Schultz

Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

John Doerr, Mike Schultz

320 pages first pub 2009 (editions)

nonfiction business informative slow-paced
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Praise for Professional Services Marketing "This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading." --David Maister, author of Managing the Professional Service Firm...

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