Advertising Age Handbook of Advertising by Carol Nelson, Herschell Gordon Lewis

Advertising Age Handbook of Advertising

Carol Nelson, Herschell Gordon Lewis

240 pages first pub 1998 (editions)

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Writing in a friendly, engaging style, authors Herschell Gordon Lewis and Carol Nelson cover every facet of a modern advertising campaign with authority, including determining the objectives of your ad campaign; planning and strategizing your appr...

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