Public Relations, Cooperation, and Justice: From Evolutionary Biology to Ethics by Charles Marsh

Public Relations, Cooperation, and Justice: From Evolutionary Biology to Ethics

Routledge New Directions in Public Relations & Communication

Charles Marsh

292 pages missing pub info (editions)

nonfiction business economics challenging informative medium-paced
Powered by AI (Beta)
Loading...

Description

Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress P...

Read more

Community Reviews

Loading...

Content Warnings

Loading...