Beans: Four Principles for Running a Business in Good Times or Bad by Charles Decker, Leslie Yerkes, Leslie Yerkes, Bob Nelson
Beans: Four Principles for Running a Business in Good Times or Bad

Charles Decker, Leslie Yerkes, Leslie Yerkes, Bob Nelson

Beans: Four Principles for Running a Business in Good Times or Bad

Charles Decker, Leslie Yerkes, Leslie Yerkes, Bob Nelson

154 pages first pub 2003 (editions)

informative inspiring lighthearted slow-paced
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Beans is the story of The El Espresso, a legend in its own time in Seattle and a coffee company that has prospered by intentionally staying small, inspiring fanatical customer loyalty in the process. Told over the span of a single day, it follows ...

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