Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment by Rob Salkowitz

Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment

Rob Salkowitz

305 pages • first pub 2012 (editions) user-added

nonfiction business comics adventurous funny lighthearted slow-paced
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The Comic-Con phenomenon—and what it means for your businessThe annual trade show Comic-Con International isn’t just fun and games. According to award-winning business author and futurist Rob Salkowitz it’s a “massive focus group and marketing meg...

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