Corporate Reputation: Managing Opportunities and Threats by Graeme Martin, Ronald J. Burke

Corporate Reputation: Managing Opportunities and Threats

Psychological and Behavioural Aspects of Risk

Graeme Martin, Ronald J. Burke

356 pages • missing pub info (view editions)

nonfiction business economics informative medium-paced
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Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer al...

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