Branded Interactions: Creating the Digital Experience by Marco Spies

Branded Interactions: Creating the Digital Experience

Marco Spies

362 pages first pub 2012 (editions)

nonfiction business design informative medium-paced
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Description

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentiall...

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