Scan barcode
408 pages • missing pub info (editions)
ISBN/UID: 9780137066735
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 10 January 2014
Description
Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages readers. Author Naresh Malhotra covers concepts at an elementary level, deemphasizing statisti...
Community Reviews
Content Warnings
408 pages • missing pub info (editions)
ISBN/UID: 9780137066735
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 10 January 2014
Description
Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages readers. Author Naresh Malhotra covers concepts at an elementary level, deemphasizing statisti...
Community Reviews
Content Warnings