How Minds Change: The Science of Belief, Opinion and Persuasion by David McRaney
How Minds Change: The Science of Belief, Opinion and Persuasion
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David McRaney
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How Minds Change: The Science of Belief, Opinion and Persuasion

David McRaney

352 pages • first pub 2022 (editions)

nonfiction psychology informative reflective medium-paced
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Description

Genes create brains, brains create beliefs, beliefs create attitudes, attitudes create group-identities, group identities create norms, norms create values, and values create cultures. The most effective persuasion techniques work backwards.Ideas ...

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