Meatball Sundae: How New Marketing is Transforming the Business World by Seth Godin, Seth Godin
Meatball Sundae: How New Marketing is Transforming the Business World

Seth Godin, Seth Godin

Meatball Sundae: How New Marketing is Transforming the Business World

Seth Godin, Seth Godin

232 pages first pub 2007 (editions)

nonfiction business informative fast-paced
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What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quit...

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