THE $10 TRILLION PRIZE: Captivating the Newly Affluent in China and India by David Michael, David Michael, Carol Liao, Abheek Singhi
THE $10 TRILLION PRIZE: Captivating the Newly Affluent in China and India
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David Michael, David Michael, Carol Liao, Abheek Singhi
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THE $10 TRILLION PRIZE: Captivating the Newly Affluent in China and India

David Michael, David Michael, Carol Liao, Abheek Singhi

missing page info Add in missing page information • first pub 2012 (editions)

informative slow-paced
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Meet your new global consumerYou’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?Do you know that:• There will be ne...

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