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Packaging the Brand: The Relationship Between Packaging Design and Brand Identity by Paul Harris, Gavin Ambrose
Packaging the Brand: The Relationship Between Packaging Design and Brand Identity

Paul Harris, Gavin Ambrose

Packaging the Brand: The Relationship Between Packaging Design and Brand Identity

Paul Harris, Gavin Ambrose

208 pages first pub 2011 (view editions)

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Description

Packaging the Brand: Exploring the Relationship between Packaging Design and Brand Identity introduces readers to the most overtly commercial area of graphic design. While many other areas of design have commercial aspects, the success of a piece ...

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