Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving by Alan Weiss, Noah Fleming

Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving

Alan Weiss, Noah Fleming

288 pages first pub 2015 (editions)

nonfiction business informative medium-paced
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Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Ev...

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