IDEO: Masters of Innovation by Jeremy Myerson

IDEO: Masters of Innovation

Jeremy Myerson

160 pages first pub 2001 (editions)

nonfiction design informative slow-paced
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"When people ask me what IDEO does, I say we design neat stuff", says David Kelly, one of the firm's founding partners. But neat stuff is just the beginning. Since its inception this world-renowned design firm has operated under the philosophy tha...

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