Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business by Fons Trompenaars, Charles Hampden-Turner

Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business

Fons Trompenaars, Charles Hampden-Turner

432 pages first pub 1989 (editions)

nonfiction business psychology informative medium-paced
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The bestselling guide to leading effectively in a global business environment--now updated to address radical changes in politics, society, economics and techThere's so much more to the role of culture in business than etiquette and local customs....

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