Scan barcode
314 pages • first pub 2009 (editions)
ISBN/UID: 9780814413043
Format: Paperback
Language: English
Publisher: Amacom
Publication date: 01 April 2009
Description
When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract p...
Community Reviews
Content Warnings
314 pages • first pub 2009 (editions)
ISBN/UID: 9780814413043
Format: Paperback
Language: English
Publisher: Amacom
Publication date: 01 April 2009
Description
When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract p...