Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Joe Pulizzi

352 pages • first pub 2015 (editions)

nonfiction business informative medium-paced
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The NEW Rulebook for Entrepreneurial SuccessWhat's the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simp...

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