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720 pages • first pub 2013 (editions)
ISBN/UID: 9781118373439
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 13 January 2014
Description
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and ana...
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720 pages • first pub 2013 (editions)
ISBN/UID: 9781118373439
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 13 January 2014
Description
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and ana...