Personal Influence: The Part Played by People in the Flow of Mass Communications by Paul F. Lazarsfeld, Elihu Katz

Personal Influence: The Part Played by People in the Flow of Mass Communications

Paul F. Lazarsfeld, Elihu Katz

400 pages first pub 1955 (editions)

nonfiction challenging informative slow-paced
Powered by AI (Beta)
Loading...

Description

First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion ...

Read more

Community Reviews Summary of 1 review

Moods

informative 100%

Pace

medium 100%

Average rating

3.75

See all reviews...

Content Warnings

This book doesn't have any content warnings yet!

If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.