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480 pages • first pub 2005 (editions)
ISBN/UID: 9781439039397
Format: Hardcover
Language: English
Publisher: South Western Educational Publishing
Publication date: 16 December 2005
Description
Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The text explores services marketing not only as an essential focus for servi...
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480 pages • first pub 2005 (editions)
ISBN/UID: 9781439039397
Format: Hardcover
Language: English
Publisher: South Western Educational Publishing
Publication date: 16 December 2005
Description
Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The text explores services marketing not only as an essential focus for servi...
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.