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Gyvel Young-Witzel, Michael Karl Witzel
144 pages • first pub 2002 (editions)
ISBN/UID: 9780760328989
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
In this entertaining account of the product that helped define the term "pop culture, " a well-known Americana/nostalgia author team covers the history of Coke's distinctive flavor, the fight for control of the formula, the early days of advertisi...
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Gyvel Young-Witzel, Michael Karl Witzel
144 pages • first pub 2002 (editions)
ISBN/UID: 9780760328989
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
In this entertaining account of the product that helped define the term "pop culture, " a well-known Americana/nostalgia author team covers the history of Coke's distinctive flavor, the fight for control of the formula, the early days of advertisi...