International Marketing Strategy (CIM Student Workbook S.: Diploma) by Paul Fifield, Keith Lewis
International Marketing Strategy (CIM Student Workbook S.: Diploma)
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Paul Fifield, Keith Lewis
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International Marketing Strategy (CIM Student Workbook S.: Diploma)

Marketing Series

Paul Fifield, Keith Lewis

176 pages • missing pub info (editions)

nonfiction business economics
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Description

This is an updated edition of the popular workbook written for students studying the International Marketing module in the CIM Diploma. Each unit contains objectives, test tasks, practical examples and case studies, questions to test knowledge, a ...

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